![]() ![]() More streaming subscriptions per household are also leading to higher monthly bills. "And that's the important part." How to save on streaming bills "You've selected a lot of this content and these services - and what you're getting for that money, it's more relevant to you," Erickson said. It won't all be in one place, of course, and consumers who want it all will have to subscribe to multiple streaming services. "We believe Amazon could up prices by another 30-40% and you'd still have negligible churn because so many have become reliant on Amazon Prime as part of their commerce bucket, and streaming is part of that," said Dan Ives, a technology analyst at Wedbush Securities.Įxperts also think streaming services will start expanding their offerings with more live sports coverage. With a cable package, you had a bunch of stuff you weren't interested in watching and channels you flipped through." Still room for price hikesĪnalysts also think streaming prices can climb without generating too much "churn" - the industry term for customers signing up for and then cancelling a subscription.Īmazon could charge significantly more for its Prime subscription, which includes video streaming, without driving away customers given how dependent subscribers are on the buying club for free ecommerce shipments and other perks, another analyst told CBS MoneyWatch. "What they're getting is higher value than what they were getting on traditional TV. "It's difficult for people to step away from what they're streaming now," he said. ![]() "But I think that's a ways off, especially if you're raising prices incrementally over time."Īlthough streaming costs are rising, Erickson thinks compelling content will keep viewers on board. The price increases will end when consumers "start leaving the service or they stop subscribing," Erickson said.
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